MENU LOG IN CART {{currentCart.getItemCount()}}

Privacy Policy

This privacy policy (this "PrivacyPolicy") applies to your use of the gemology.com.hk website (the"Website"), which is owned and operated by Supergo Company Limited("Supergo", "us","our" or "we"). Yourprivacy and security are important to us. Please read this Privacy Policycarefully to understand how we will use and protect the personal informationyou provide us. We will not share your personal information with anyone exceptas described in this Privacy Policy. We do reserve the right to make changes tothis Privacy Policy from time to time,so please check back periodically.

1. WHAT INFORMATION WE COLLECT FROM YOU.

1.1 Personal Information vs. Non PersonalInformation.

Our primary goal in collecting informationfrom you is to provide you with an efficient and helpful experience while usingthe Website.In order to do so, the Website collects two types of informationabout you,Personal Information and Non Personal Information. "PersonalInformation"refers to information that lets us know the specifics of whoyou are and which can be used to identify, contact or locate you. We may alsocollect and use Personal Information to verify your identity when you aremaking purchases via the Website. Examples of Personal Information include yourfirst name together with your last name, your credit card number, your mailingaddress and/or email address, and your phone number. Generally, we collectPersonal Information when you use the Website to make product purchases, fillout surveys, correspond with us, choose to submit testimonials, stories, photosor the like to the Website, or otherwise volunteer information about yourself."Non Personal Information" refers to information that does not byitself identify you ora specific individual. Examples of Non Personal Informationwe may collect include demographic information, which web pages of ours aremost often visited and which of our products are either receiving the mostpurchases or website visits. We may collect Non Personal Information throughany of the methods discussed above as well as automatically through use ofindustry standard technologies discussed further below.

1.2 Access and Change to Personal Information.

Upon written request, Supergo will usereasonable efforts to allow users to update or correct Personal Informationpreviously submitted but only to the extent such activities will not compromiseprivacy or security interests. Also, upon a user's written request, Supergowill functionally delete the user and his or her Personal Information from thedatabase where such information is stored; however, it may be impossible todelete a user'sentry without some residual information being retained becauseof the nature in which backups of data are maintained.

1.3 Information You Provide To Us.

You will have the opportunity to provide uswith Personal Information and Non Personal Information which we will collectdirectly from you as follows:

(a) For visitors who provide photographs,stories, testimonials or other feedback about our products or our Website, orprovide us any other information via correspondence or otherwise("Content") directly via an email hyperlink on the Website, wecollect your first and last name, email address and any Content included in theemail. By submitting Content, you agree that Supergo may use your PersonalInformation and such content as permitted under this Privacy Policy, includingreproducing the Content on the Website and in Supergo 's marketing andadvertising materials.

(b) If you make purchases at our online store,we will collect and maintain your name, email address, mailing address,telephone number, purchased product information, credit card number, ordertracking number,referring URL, IP address and a password. If you purchase agift certificate at our online store, we will also collect the name, emailaddress, mailing address, and telephone number of the recipient. Beforeconfirming your order, you will have the opportunity to review the order formand make changes and additions to the information it contains and these changeswill automatically be kept for future use. If you cancel an order or do notcomplete an order, we may collect and use any email address or otherinformation that you have entered as we would collect and use it if you hadcompleted an order.

1.4 Information Collected Through Technology.

We or our third party service providers maycollect information from visitors to the Website regarding the referring URL,your IP address, which browser you used to come to the Website, informationregarding your domain server, the country, state and telephone area code whereyour server is located, your type of computer, timestamp data and the pages ofthe Website that you viewed during your visit. Some of this information isgathered through the following technologies:

(a) Cookies

Cookies are small bits of information that areautomatically stored on a person's web browser in their computer that can beretrieved by this site. Cookies can make the site more useful by storinginformation about your preferences on particular sites, thus enabling websiteowners to provide more useful features for their users. The informationcollected by"cookies" is anonymous aggregated research data, andcontain no name or address information or any information that will enable anyoneto contact you via telephone, e-mail or any other means. Most browsers areinitially set to accept cookies. If you would prefer, you can set your browserto disable cookies or inform you when they are set. However, by disabling them,you may not be able to access certain parts of the Website.

(b) IP Address

You can visit many areas of the Websiteanonymously without the need to become a registered user. Even in such cases,we may collect IP addresses automatically. An IP address is a number that isautomatically assigned to your computer whenever you begin service with anInternet Service Provider. Each time you access the Website and each time yourequest any pages, our server logs your IP address. Standing alone, your IPaddress is not necessarily personally identifiable.

(c) Web Beacons

Supergo may use a variety of other technicalmethods for tracking purposes, including web beacons. Web beacons are smallpieces of data that are embedded in web pages and e-mails. We may use thesetechnical methods in HTML e-mails that we send our users to determine whetherthey have opened those e-mails and/or clicked on links in those e-mails. Theinformation from use of these technical methods may be collected in a form thatis personally identifiable.

2. USE AND DISCLOSURE OF PERSONAL INFORMATION

2.1 Use of Personal Information and NonPersonal Information

We use Personal Information and Non PersonalInformation in order to fill your orders, to communicate with you about yourorders or other requests and to send you informational and promotionalmaterials, including about upcoming Supergo promotions and events. In addition,we may use Personal Information and Non Personal Information to learn moreabout our community and/or customers so we can improve our products, promotionsand events.Specific examples of how we may use your information that we collectare as follows:

(a) System Administration

We use your IP Address and other informationdiscussed above in Section 1.4 for the purposes of system administration, toassist in diagnosing problems with our server, to monitor our systemperformance and the level of activity on the Website in general and aboutspecific portions of our Website and how the traffic on our Website isapportioned and from where it may come,and to gather broad demographicinformation about our Website visitors and customers, so we can make it easierand more convenient for you to navigate and use the Website, and make ourWebsite more useful and better targeted for you and our community in general.

(b) Personalization

We use Cookies and IP Addresses to providefeatures such as personalization. We may also use cookies to assist us indelivering content specific to your interests, such as informing you of certainthird party offerings.

(c) If you have made a purchase via theWebsite, we may use your Personal Information to send one or more emailsregarding your order, including regarding customer service issues. We may alsotelephone you regarding fulfillment of your order.

(d) Newsletters & Promotional Emails;Opt-Out Option: We may offer free electronic newsletters and promotional emailsregarding upcoming products, promotions, events and/or services offered on theWebsite. We may use your Personal Information to send you newsletters and emailsperiodically listing current products, promotions, events and/or services, orother items available for purchase on our Website or from our marketingpartners or sponsors . However, you have the choice to opt-out of receivingsuch newsletters and promotional emails for products and/or services offered onthe Website by sending an email to us at info@gemology.hk and/or following theinstructions in our promotional email. Once we have processed your opt-outrequest, we will not send you promotional emails with respect to productsand/or services offered by us through the Website unless you opt back in toreceiving such communications directly.

(e) If you submit Content to Supergo, youagree that Supergo may use your Personal Information and such Content aspermitted under this Privacy Policy, including reproducing  the Content onthe Website and in Supergo 's marketing and advertising materials.

(f) Contact Information: If you contact us bytelephone, email or letter, we may keep a record of your contact information,correspondence or comments. If you report a problem with the Website, we maycollect this information in a file specific to you. In addition, if you provideus feedback through the Website, by email or by calling us, we may ask for yourname and email address in order to send you a reply. You may contact us atinfo@gemology.com.hk to request the removal of this information from ourdatabase, subject to section 1.2. 

2.2 Disclosure of Personal Information

(a) General Rule

Except as otherwise stated in this PrivacyPolicy, we do not sell, trade or rent your Personal Information collected onthe Website to others. Supergo may disclose your Personal Information to itsrelated parties.Such related parties may use your Personal Information only tothe extent permitted to be used by Supergo pursuant to this Privacy Policy.

(b) Service Providers

We may disclose your Personal Information toour third party service providers, including companies we retain to manage orhost the Website,companies we retain to fulfill product purchases or to provideservices to you on our behalf, and companies we retain as consultants toconduct research on our behalf. These third parties may not use your PersonalInformation other than to provide the services requested by us. For example, wewill release your credit card number to confirm payment and release your nameand mailing address information to the mail or delivery service to deliver andtrack products that you ordered. With respect to Non Personal Information, wealso share website usage information we gather from visitors to the Website whohave received a targeted promotional campaign with our third-party advertisingservice partners for the purpose of targeting future campaigns and upgradingvisitor information used in reporting statistics. For this purpose, we and ourthird-party service partners may note some of the pages you visit on theWebsite through the use of web beacons. In addition, we may provide aggregatedstatistics about our customers, sales, traffic patterns, and related Websiteinformation to third parties. We reserve the right to use or disclose NonPersonal Information in any manner.

(c) Links to Other Websites

Our Website may contain links to third partyweb sites to which we have no affiliation. Supergo does not share your PersonalInformation with those web sites and is not responsible for their privacypractices. Supergo suggests you read the privacy policies on those third partyweb sites.

(d) Enforcement of Law and/or Terms of Use

From time to time, we may be required by lawenforcement or judicial authorities to provide Personal Information to theappropriate governmental authorities. We will disclose Personal Informationupon receipt of a court order or subpoena or to cooperate with a lawenforcement investigation. We fully cooperate with law enforcement agencies inidentifying those who use our products or services for illegal activities. Wereserve the right to report to law enforcement agencies any activities that wein good faith believe to be unlawful. Moreover, we may use or release accountinformation and Personal Information when we believe that such release isreasonably necessary to enforce or apply our Terms of Use or to protect therights, property and safety of our users, others and ourselves.

(e)Change in Control

We may transfer your Personal Information to asuccessor in interest to Supergo if Supergo is acquired by or merged withanother organization. In such event, Supergo will use reasonable efforts tonotify you(either by posting notice on the Website or by email to you at thelast known email address) before information about you is transferred andbecomes subject to a different privacy policy, provided however, in the eventSupergo fails to notify you, your Personal Information will still betransferred but subject to this Privacy Policy.

3. OPTING-OUT

We may from time to time send you email orother communications regarding current promotions, specials and new additionsto the Website. If you have supplied us with your telephone number(s) you mayreceive telephone calls from us with information or requests forinformation regarding an order you have placed. You may "opt out" orunsubscribe from our newsletters and non-transactional related emails anddisclosures to third parties for promotional purposes by clicking theunsubscribe link in any email you receive from us or by sending an email toinfo@gemology.com.hk. If you would like to be removed from our mailing listcompletely, you will need to contact our office.


4. SAFEGUARDING YOUR PERSONAL INFORMATION

4.1 Our Security Measures

In order to most efficiently serve you, creditcard transactions and order fulfillment are handled by established third-partybanking institutions, process agents and distribution institutions. Theyreceive the information they need to verify and authorize your credit cardtransactions and to ship your order. When collecting credit card informationfor online purchases, we offer secured server transactions that encrypt yourinformation in transit to prevent someone from intercepting it and misusing it.When you access your account information, the information is kept on a secureserver. To protect your information, we maintain the data security byimplementing appropriate physical, electronic and managerial measures tosafeguard and secure your personal data. Email messages sent to the Bank overthe Internet cannot be guaranteed to be completely secure. Supergo is notresponsible for any damages incurred by users if they send a message or emailto Supergo over the Internet. Supergo is not responsible in any way for direct,indirect,special or consequential damages arising out of the use of thisWebsite.

4.2 Protecting Yourself

Both you and Supergo play an important role inprotecting against online fraud. You should be careful that your accountdetails including your User ID and/or Password are not compromised by ensuringthat you do not knowingly or accidentally share, provide or facilitateunauthorised use of it.Do not share your User ID and/or password or allowaccess or use of it by others. Supergo is not responsible for the contentsavailable on or the set-up of any other websites linked to our Website. Accessto and use of such other websites is at the user's own risk and subject to any termsand conditions applicable to such access/use. By providing hyperlinks to otherwebsites,Supergo shall not be deemed to endorse, recommend, approve, guaranteeor introduce any third parties or the service/products they provide on theirwebsite, or have any form of cooperation with such third parties and websites.You can learn more about Internet privacy from government websites suchas www.gov.hk. In addition, it is important to keep us updated with your mostcurrent contact information. You may ask us in writing via mail or email atinfo@gemology.com.hk to have the information on your account deleted, updatedor corrected, subject to Section 1.2; however, because we keep track of pastpurchases, you cannot delete information associated with past purchases. Notethat we may retain changed or deleted information for archival or otherpurposes.

5. GENERAL

5.1 Changes To Our Policy

This Privacy Policy is effective with respectto any Personal Information collected on or after the effective date set forthbelow. Supergo reserves the right to modify or supplement this Privacy Policyat any time. If we make any changes, we will update the Website and PrivacyPolicy to include such change and notice thereof. Please review this PrivacyPolicy often to review any changes that may affect your use of the Website.Your continued use of the Website once the revised Privacy Policy has beenposted on the Website affirms your agreement to such changes.

5.2 Children, Parental Consent Policy

If you have any questions about this PrivacyPolicy, the practices of our Website, oryour dealings with our Website, pleasecontact us by sending an email to info@gemology.com.hk

Supergo CompanyLimited.
8/F, Bamboos Centre, 52 Hung To Road, Kwun Tong, Kowloon, Hong Kong.
T: +852-2525 7311  
F: +852-2898 9999  
W: http://www.supergo.com.hk