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Privacy Policy

This privacy policy (this "Privacy Policy") applies to your use of the gemology.com.hk website (the"Website"), which is owned and operated by Supergo Company Limited("Supergo","us","our" or "we"). Your privacy and security are important to us. Please read this Privacy Policy carefully to understand how we will use and protect the personal information you provide us. We will not share your personal information with anyone except as described in this Privacy Policy. We do reserve the right to make changes to this Privacy Policy from time to time,so please check back periodically.

 

1. WHAT INFORMATION WE COLLECT FROM YOU.

 

1.1 Personal Information vs. Non Personal Information.

 

Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you,Personal Information and Non Personal Information. "Personal Information"refers to information that lets us know the specifics of who you are and which can be used to identify, contact or locate you. We may also collect and use Personal Information to verify your identity when you are making purchases via the Website. Examples of Personal Information include your first name together with your last name, your credit card number, your mailing address and/or email address, and your phone number. Generally, we collect Personal Information when you use the Website to make product purchases, fill out surveys, correspond with us, choose to submit testimonials, stories, photos or the like to the Website,or otherwise volunteer information about yourself."Non Personal Information" refers to information that does not by itself identify you or a specific individual. Examples of Non Personal Information we may collect include demographic information, which web pages of ours are most often visited and which of our products are either receiving the most purchases or website visits.We may collect Non Personal Information through any of the methods discussed above as well as automatically through use of industry standard technologies discussed further below.

 

1.2 Access and Change to Personal Information.

 

Upon written request, Supergo will use reasonable efforts to allow users to update or correct Personal Information previously submitted but only to the extent such activities will not compromise privacy or security interests. Also, upon a user's written request, Supergo will functionally delete the user and his or her Personal Information from the database where such information is stored; however, it may be impossible to delete a user's entry without some residual information being retained because of the nature in which backups of data are maintained.

 

1.3 Information You Provide To Us.

 

You will have the opportunity to provide us with Personal Information and Non Personal Information which we will collect directly from you as follows:

 

(a) For visitors who provide photographs,stories,testimonials or other feedback about our products or our Website, or provide us any other information via correspondence or otherwise("Content")directly via an email hyperlink on the Website, we collect your first and last name, email address and any Content included in the email. By submitting Content,you agree that Supergo may use your Personal Information and such content as permitted under this Privacy Policy, including reproducing the Content on the Website and in Supergo 's marketing and advertising materials.

 

(b) If you make purchases at our online store,we will collect and maintain your name, email address, mailing address,telephone number, purchased product information, credit card number, order tracking number,referring URL, IP address and a password. If you purchase a gift certificate at our online store, we will also collect the name, email address,mailing address, and telephone number of the recipient. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. If you cancel an order or do not complete an order, we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.

 

1.4 Information Collected Through Technology.

 

We or our third party service providers maycollectinformation from visitors to the Website regarding the referring URL,your IPaddress, which browser you used to come to the Website, informationregardingyour domain server, the country, state and telephone area code whereyour serveris located, your type of computer, timestamp data and the pages ofthe Websitethat you viewed during your visit. Some of this information isgathered throughthe following technologies:

 

(a) Cookies

 

Cookies are small bits of information that areautomaticallystored on a person's web browser in their computer that can beretrieved by thissite. Cookies can make the site more useful by storinginformation about yourpreferences on particular sites, thus enabling websiteowners to provide moreuseful features for their users. The informationcollected by"cookies"is anonymous aggregated research data, andcontain no name or addressinformation or any information that will enable anyoneto contact you viatelephone, e-mail or any other means. Most browsers areinitially set to acceptcookies. If you would prefer, you can set your browserto disable cookies orinform you when they are set. However, by disabling them,you may not be able toaccess certain parts of the Website.

 

(b) IP Address

 

You can visit many areas of the Websiteanonymously withoutthe need to become a registered user. Even in such cases,we may collect IPaddresses automatically. An IP address is a number that isautomatically assignedto your computer whenever you begin service with anInternet Service Provider.Each time you access the Website and each time yourequest any pages, our serverlogs your IP address. Standing alone, your IPaddress is not necessarilypersonally identifiable.

 

(c) Web Beacons

 

Supergo may use a variety of other technicalmethods fortracking purposes, including web beacons. Web beacons are smallpieces of datathat are embedded in web pages and e-mails. We may use thesetechnical methodsin HTML e-mails that we send our users to determine whetherthey have openedthose e-mails and/or clicked on links in those e-mails. Theinformation from useof these technical methods may be collected in a form thatis personallyidentifiable.

 

2. USE AND DISCLOSURE OF PERSONAL INFORMATION

 

2.1 Use of Personal Information and NonPersonal Information

 

We use Personal Information and Non PersonalInformation inorder to fill your orders, to communicate with you about yourorders or otherrequests and to send you informational and promotionalmaterials, includingabout upcoming Supergo promotions and events. In addition,we may use PersonalInformation and Non Personal Information to learn moreabout our communityand/or customers so we can improve our products, promotionsand events.Specificexamples of how we may use your information that we collectare as follows:

 

(a) System Administration

 

We use your IP Address and other informationdiscussed abovein Section 1.4 for the purposes of system administration, toassist indiagnosing problems with our server, to monitor our systemperformance and thelevel of activity on the Website in general and aboutspecific portions of ourWebsite and how the traffic on our Website isapportioned and from where it maycome,and to gather broad demographicinformation about our Website visitors andcustomers, so we can make it easierand more convenient for you to navigate anduse the Website, and make ourWebsite more useful and better targeted for youand our community in general.

 

(b) Personalization

 

We use Cookies and IP Addresses to providefeatures such aspersonalization. We may also use cookies to assist us indelivering contentspecific to your interests, such as informing you of certainthird partyofferings.

 

(c) If you have made a purchase via theWebsite, we may useyour Personal Information to send one or more emailsregarding your order,including regarding customer service issues. We may alsotelephone you regardingfulfillment of your order.

 

(d) Newsletters & Promotional Emails;Opt-Out Option: Wemay offer free electronic newsletters and promotional emailsregarding upcomingproducts, promotions, events and/or services offered on theWebsite. We may useyour Personal Information to send you newsletters and emailsperiodicallylisting current products, promotions, events and/or services, orother itemsavailable for purchase on our Website or from our marketingpartners or sponsors. However, you have the choice to opt-out of receivingsuch newsletters andpromotional emails for products and/or services offered onthe Website bysending an email to us at info@gemology.hk and/or following theinstructions inour promotional email. Once we have processed your opt-outrequest, we will notsend you promotional emails with respect to productsand/or services offered byus through the Website unless you opt back in toreceiving such communicationsdirectly.

 

(e) If you submit Content to Supergo, youagree that Supergomay use your Personal Information and such Content aspermitted under thisPrivacy Policy, including reproducing  the Content onthe Website and inSupergo 's marketing and advertising materials.

 

(f) Contact Information: If you contact us bytelephone,email or letter, we may keep a record of your contactinformation,correspondence or comments. If you report a problem with theWebsite, we maycollect this information in a file specific to you. In addition,if you provideus feedback through the Website, by email or by calling us, wemay ask for yourname and email address in order to send you a reply. You maycontact us atinfo@gemology.com.hk to request the removal of this informationfrom ourdatabase, subject to section 1.2. 

 

2.2 Disclosure of Personal Information

 

(a) General Rule

 

Except as otherwise stated in this PrivacyPolicy, we do notsell, trade or rent your Personal Information collected onthe Website toothers. Supergo may disclose your Personal Information to itsrelatedparties.Such related parties may use your Personal Information only totheextent permitted to be used by Supergo pursuant to this Privacy Policy.

 

(b) Service Providers

 

We may disclose your Personal Information toour third partyservice providers, including companies we retain to manage orhost theWebsite,companies we retain to fulfill product purchases or to provideservicesto you on our behalf, and companies we retain as consultants toconduct researchon our behalf. These third parties may not use your PersonalInformation otherthan to provide the services requested by us. For example, wewill release yourcredit card number to confirm payment and release your nameand mailing addressinformation to the mail or delivery service to deliver andtrack products thatyou ordered. With respect to Non Personal Information, wealso share websiteusage information we gather from visitors to the Website whohave received atargeted promotional campaign with our third-party advertisingservice partners forthe purpose of targeting future campaigns and upgradingvisitor information usedin reporting statistics. For this purpose, we and ourthird-party servicepartners may note some of the pages you visit on theWebsite through the use ofweb beacons. In addition, we may provide aggregatedstatistics about ourcustomers, sales, traffic patterns, and related Websiteinformation to thirdparties. We reserve the right to use or disclose NonPersonal Information in anymanner.

 

(c) Links to Other Websites

 

Our Website may contain links to third partyweb sites towhich we have no affiliation. Supergo does not share your PersonalInformationwith those web sites and is not responsible for their privacypractices. Supergosuggests you read the privacy policies on those third partyweb sites.

 

(d) Enforcement of Law and/or Terms of Use

 

From time to time, we may be required by lawenforcement orjudicial authorities to provide Personal Information to theappropriategovernmental authorities. We will disclose Personal Informationupon receipt ofa court order or subpoena or to cooperate with a lawenforcement investigation.We fully cooperate with law enforcement agencies inidentifying those who useour products or services for illegal activities. Wereserve the right to reportto law enforcement agencies any activities that wein good faith believe to beunlawful. Moreover, we may use or release accountinformation and PersonalInformation when we believe that such release isreasonably necessary to enforceor apply our Terms of Use or to protect therights, property and safety of ourusers, others and ourselves.

 

(e)Change in Control

 

We may transfer your Personal Information to asuccessor ininterest to Supergo if Supergo is acquired by or merged withanotherorganization. In such event, Supergo will use reasonable efforts tonotifyyou(either by posting notice on the Website or by email to you at thelast knownemail address) before information about you is transferred andbecomes subjectto a different privacy policy, provided however, in the eventSupergo fails tonotify you, your Personal Information will still betransferred but subject tothis Privacy Policy.

 

3. OPTING-OUT

 

We may from time to time send you email or othercommunications regarding current promotions, specials and new additions to theWebsite. If you have supplied us with your telephone number(s) you may receivetelephone calls from us with information or requests for information regardingan order you have placed. You may "opt out" or unsubscribe from ournewsletters and non-transactional related emails and disclosures to third partiesfor promotional purposes by clicking the unsubscribe link in any email youreceive from us or by sending an email to info@gemology.com.hk. If you wouldlike to be removed from our mailing list completely, you will need to contactour office.

 

 

4. SAFEGUARDING YOUR PERSONAL INFORMATION

 

4.1 Our Security Measures

 

In order to most efficiently serve you, credit cardtransactions and order fulfillment are handled by established third-partybanking institutions, process agents and distribution institutions. Theyreceive the information they need to verify and authorize your credit cardtransactions and to ship your order. When collecting credit card informationfor online purchases, we offer secured server transactions that encrypt yourinformation in transit to prevent someone from intercepting it and misusingit.When you access your account information, the information is kept on asecure server. To protect your information, we maintain the data security byimplementing appropriate physical, electronic and managerial measures tosafeguard and secure your personal data. Email messages sent to the Bank overthe Internet cannot be guaranteed to be completely secure. Supergo is notresponsible for any damages incurred by users if they send a message or emailto Supergo over the Internet. Supergo is not responsible in any way fordirect,indirect,special or consequential damages arising out of the use of thisWebsite.

 

4.2 Protecting Yourself

 

Both you and Supergo play an important role inprotectingagainst online fraud. You should be careful that your accountdetails includingyour User ID and/or Password are not compromised by ensuringthat you do notknowingly or accidentally share, provide or facilitateunauthorised use of it.Donot share your User ID and/or password or allowaccess or use of it by others.Supergo is not responsible for the contentsavailable on or the set-up of anyother websites linked to our Website. Accessto and use of such other websitesis at the user's own risk and subject to any termsand conditions applicable tosuch access/use. By providing hyperlinks to otherwebsites,Supergo shall not bedeemed to endorse, recommend, approve, guaranteeor introduce any third partiesor the service/products they provide on theirwebsite, or have any form ofcooperation with such third parties and websites.You can learn more aboutInternet privacy from government websites suchas www.gov.hk. In addition, it isimportant to keep us updated with your mostcurrent contact information. You mayask us in writing via mail or email atinfo@gemology.com.hk to have theinformation on your account deleted, updatedor corrected, subject to Section1.2; however, because we keep track of pastpurchases, you cannot deleteinformation associated with past purchases. Notethat we may retain changed ordeleted information for archival or otherpurposes.

 

5. GENERAL

 

5.1 Changes To Our Policy

 

This Privacy Policy is effective with respectto any PersonalInformation collected on or after the effective date set forthbelow. Supergo reservesthe right to modify or supplement this Privacy Policyat any time. If we makeany changes, we will update the Website and PrivacyPolicy to include suchchange and notice thereof. Please review this PrivacyPolicy often to review anychanges that may affect your use of the Website.Your continued use of theWebsite once the revised Privacy Policy has beenposted on the Website affirmsyour agreement to such changes.

 

5.2 Children, Parental Consent Policy

 

If you have any questions about this PrivacyPolicy, thepractices of our Website, oryour dealings with our Website, pleasecontact us bysending an email to info@gemology.com.hk

 

Supergo CompanyLimited.

8/F, Bamboos Centre, 52 Hung To Road, Kwun Tong, Kowloon,Hong Kong.

T: +852-2525 7311  

F: +852-2898 9999  

W: http://www.supergo.com.hk